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Registered Marketing Professional Success Principles: Decoding the Modern Marketing Landscape

Marketing now combines psychology, data, and storytelling. These are the principles on which you should be studying for the Registered Marketing Professional (RMP) exam or just wishing to be heard in business. Rather than simply enumerating principles, let’s illustrate them with actual marketing examples  that demonstrate why they are crucial. 1. Attention is highly prized today.The $4,500 Viral Video of Dollar Shave Club. In… Read More »Registered Marketing Professional Success Principles: Decoding the Modern Marketing Landscape

Why RMP Certification is Important: The Key to Starting Your Marketing Career

Suppose this: Two individuals both desire the exact same marketing position. Both hold the same degree, equal experience, and excellent resumes. But one of them possesses a Registered Marketing Professional (RMP) Certification, and the other does not. Who is going to get hired? If you selected the RMP-certified candidate, you are correct. In today’s very competitive marketing career, certification is not a “nice-to-have” but rather very… Read More »Why RMP Certification is Important: The Key to Starting Your Marketing Career

Is the Registered Marketing Professional Certification Worth It?

Marketing is one of the most competitive professions out there. Marketers, as well as all professionals in the field, always look for that extra competitive edge. The certification of being an RMP or a Certified Registered Marketing Professional gives marketers this advantage. But is it worth the cost? Here’s the value and the disadvantages of being a certified RMP marketer. What is the Registered Marketing Professional (RMP) Certification?It’s a certification for marketing students or professionals looking to affirm their skills and ensure a structured knowledge of the basic principles in marketing. The RMP deals with the following basic topics: marketing management, branding, integrated… Read More »Is the Registered Marketing Professional Certification Worth It?