The Registered Marketing Professional (RMP) Certification is a credentialed program that aims to examine and certify the marketing ability of candidates—students, new graduates, and professionals. Though not administered by the Professional Regulation Commission (PRC), the RMP is a valid test of marketing skills, equivalent to a licensure exam.
Purpose and Benefits
Detailed Analysis RMP Certification examines theoretical knowledge and real-world application of basic marketing principles to verify that the applicants possess the knowledge required for real marketing problems.
Competency Validation
Candidates are examined in key areas of advertising, services marketing, brand management, e-marketing, and general marketing management, verifying their proficiency in a broad spectrum of marketing fields.
Career Development
Having an RMP Certification provides value to a professional’s qualifications and reflects commitment to excellence, leading to higher career development and career progression within the marketing career.
Additional Credibility
For business students who graduate with business degrees but do not have board licensure, the RMP Certification is a worthwhile credential that enhances confidence and credibility when entering business.
Professional Recognition
The RMP credential is a commitment to continued learning and career development, and is recognized as a mark of marketing excellence.
Target Audience
*Graduating Marketing Students: Illustrates industry readiness and increases employability.
*Fresh Graduates: Provides a competitive edge in getting marketing entry-level positions.
*Working Professionals: Provides a structured path to upskilling and marketing knowledge growth.
*Entrepreneurs: Provides strategies beneficial to the growth of the business
Main Features of the RMP Certification
Integrated Theoretical and Practical Assessment
The test contains theoretical sections along with case-based scenarios to assess the application of marketing concepts in practical terms.
Community Involvement
Along with certification, the program establishes a network of future marketing professionals, encouraging collaboration and continued education.
Skill Development and Industry Insights
Members are provided with usable tools, actual marketing intelligence, and a community that enables them to thrive in the marketing field.