“I Thought I Knew Marketing. Until This Happened.”
When I graduated from college with a Marketing degree, I was invigorated. I told myself, “I’m ready. Let’s do this.”
Then came reality.
My first job interview?
The board inquired, “How would you develop a go-to-market strategy for a new product?
I went blank. Awkward smile. Internal screaming cue.
They required skills. Strategic thinking. Real frameworks.
Not simply pompous phrases I read in a book.
I was like an impostor.
It was there that I discovered the Registered Marketing Professional (RMP) Program through a friend.
She advised them, “If you wish for others to take you seriously in marketing, get certified. See what the experts know.”
I was doubtful. But desperate. So I enrolled.
And it altered everything.
Here’s what I’ve learned:
A smart understanding of the 4Ps—and how they really function in companies.
Tools such as SWOT, BCG Matrix, and Ansoff Growth Matrix assisted me to sound and be professional.
✅ Extremely insightful case studies that left me muttering, “Ohhh, so THAT’S why Apple does that.”
✅ A network of marketers— from business owners to new graduates— who understand.
But the ultimate triumph?
✅ Self-confidence. The type that makes you say, “Yes, I fit in this business.”
Do you know what happened next?
I got that position. And another.
And now I’m the one on the panel—smiling when a person struggles with the same question I struggled with.
Lost, confused, or questioning if you are “good enough” to sell. you are not alone.
But the good news here is:
You don’t need to have it all together.
You just have to take the first step. Become a Registered Marketing Professional. Not just because it looks nice on a resume— But since you owe a responsibility to the marketer you are becoming,.
Tag a friend who’s marketing crazy.
Tell us your “I knew nothing until I knew better” moment.
Let’s inspire the future generation of marketing professionals.