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Which Marketing Certifications in the Philippines is Recognized

You’re scrolling through LinkedIn, and another acquaintance has just shared a new marketing certification. “Certified Digital Guru,” “Social Media Sorcerer,” “SEO Sensei.” Now you begin to question… Do I need to get one too? And if so, which one is industry-known? Let’s cut to the chase. If you need a marketing certification… Read More »Which Marketing Certifications in the Philippines is Recognized

How to Become a Certified Marketing Professional in the Philippines (and Actually Get Ahead)

Meet Jamie. Jamie is crazy about marketing and hopes to get a high-paying job or even establish a successful business. But each job listing cries out: “Marketing Experience Needed” or “Marketing Certification Preferred.” Step into the Registered Marketing Professional (RMP) Certification—a savior for Filipino marketers to stand out, get higher pay, and demonstrate their capabilities. How Do You Get… Read More »How to Become a Certified Marketing Professional in the Philippines (and Actually Get Ahead)

Is a Marketing Certification in the Philippines Worth It? Here’s the TRUTH No One Tells You!

Reality Check: You’ve spent years in marketing—or perhaps you’re just beginning. But every time you go for a job or attempt to get a promotion, one thing keeps appearing: “Marketing Certification Preferred” or “Certified Marketer Advantage.”  So, does a marketing certification REALLY count? Or is it simply another piece of paper?… Read More »Is a Marketing Certification in the Philippines Worth It? Here’s the TRUTH No One Tells You!

What Is a Registered Marketing Professional (RMP)?

What Is a Registered Marketing Professional (RMP)? Ever wondered why top marketing graduate jobs go to some, and the rest have a hard time getting noticed? The job market is more challenging than ever before, and hiring managers aren’t seeking just a diploma—they expect evidence that you possess the genuine skills to be successful in marketing. That is precisely what the Registered Marketing Professional (RMP) Certification does! Why… Read More »What Is a Registered Marketing Professional (RMP)?

STP: The Secret Ingredient to  RMP Success! 

You’re selling coffee ☕. Who are you selling it to? Everyone? No way. Marketing is not yelling at the masses—it’s communicating clearly to the correct people. And that’s where Segmentation, Targeting, and Positioning (STP) saves the day. Get this right, and it’s your ticket to becoming an RMP-certified marketing rockstar! ???? Not every coffee fan is the same. Some yearn for rich espresso in the morning , and others want sweet frappes in the afternoon. Segmenting your market… Read More »STP: The Secret Ingredient to  RMP Success! 

Registered Marketing Professional Success Principles: Decoding the Modern Marketing Landscape

Marketing now combines psychology, data, and storytelling. These are the principles on which you should be studying for the Registered Marketing Professional (RMP) exam or just wishing to be heard in business. Rather than simply enumerating principles, let’s illustrate them with actual marketing examples  that demonstrate why they are crucial. 1. Attention is highly prized today.The $4,500 Viral Video of Dollar Shave Club. In… Read More »Registered Marketing Professional Success Principles: Decoding the Modern Marketing Landscape