Marketing is one of the most competitive professions out there. Marketers, as well as
all professionals in the field, always look for that extra competitive edge. The certification
of being an RMP or a Certified Registered Marketing Professional gives marketers this advantage. But is it worth the cost? Here’s the value and the disadvantages of being a certified
RMP marketer.
What is the Registered Marketing Professional (RMP) Certification?
It’s a certification for marketing students or professionals looking to affirm their skills and
ensure a structured knowledge of the basic principles in marketing. The RMP deals
with the following basic topics: marketing management, branding, integrated marketing communication, digital marketing, and sales and sales management.
Benefits of Obtaining RMP Certification
1. Credibility Enhancement
A RMP Certification is evidence of your knowledge and commitment to the practice of marketing. Employers recognize the value of certification as a mark of dedication and professionalism;
making you more attractive for marketing positions.
2. Enhance Your Career Opportunities
Marketing is constantly evolving. With a certification, you can set yourself apart from other potential candidates. Many employers will hire or strictly require certified professionals since they bring proven marketing knowledge and skills with them. RMP Certification differentiates you from the competition.
3. Enhances Your Marketing Skills
RMP Certification includes basic and advanced marketing strategy. It is designed to sharpen your skills on marketing management, branding, integrated marketing communication, digital marketing, and much more. Such structured learning may make you more effective in real-world marketing situations.
4. Boosts Professional Confidence
Knowing that you have a solid understanding of marketing concepts gives you confidence in your decision-making and strategy implementation. This is particularly helpful for new graduates or professionals entering marketing roles. Remember competence builds confidence.
5. Expands Your Network
The certification programs give you access to a community of marketing professionals, including mentors, industry experts, and fellow RMP-certified individuals. Networking can open doors to job opportunities, collaborations, and continuous learning.
Challenges of RMP Certification
1. Time and Energy Involved
Obtaining an RMP Certification involves preparation, study time, and taking an exam. It is indeed challenging to maintain a work schedule or school, but it can be done if planned properly. The best thing is Success Institute Philippines offers online class every Saturday, 8:00 pm – 10:00pm.
2. Investment in Money
As with other certifications, RMP also entails a cost. However, the majority of people view this as an investment into their future. This is because it will enhance their chances at better jobs and higher pay levels. Best thing is the investment is affordable.
3. Not a Substitute for Experience
While the RMP certification validates your knowledge, it doesn’t replace hands-on experience. Employers still value practical experience, so it’s important to complement your certification with internships, projects, or work experience. A mix of theory and practice is essential.
Is It Worth It?
It will depend on the career goals, but the value of the Registered Marketing Professional Certification is that if you are a marketing student, fresh graduate, or career switcher, then the RMP can give you an edge in landing a marketing role. And if you’re already an experienced marketer, then it can enhance your credentials and keep you updated on the latest industry trends.
To the best of my knowledge, this RMP Certification is for anyone who wishes to build a strong foundation in marketing, expand their professional network, and improve job prospects. It is a stepping stone to more fantastic career opportunities and long-term success in marketing.
Do you have any intention of getting your RMP Certification? Please share your thoughts or ask any questions in the comments below!