STP: The Secret Ingredient to RMP Success!
You’re selling coffee ☕. Who are you selling it to? Everyone? No way. Marketing is not yelling at the masses—it’s communicating clearly to the correct people. And that’s where Segmentation, Targeting, and Positioning (STP) saves the day. Get this right, and it’s your ticket to becoming an RMP-certified marketing rockstar! ???? Not every coffee fan is the same. Some yearn for rich espresso in the morning , and others want sweet frappes in the afternoon. Segmenting your market… Read More »STP: The Secret Ingredient to RMP Success!