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Registered Marketing Professional

STP: The Secret Ingredient to  RMP Success! 

You’re selling coffee ☕. Who are you selling it to? Everyone? No way. Marketing is not yelling at the masses—it’s communicating clearly to the correct people. And that’s where Segmentation, Targeting, and Positioning (STP) saves the day. Get this right, and it’s your ticket to becoming an RMP-certified marketing rockstar! ???? Not every coffee fan is the same. Some yearn for rich espresso in the morning , and others want sweet frappes in the afternoon. Segmenting your market… Read More »STP: The Secret Ingredient to  RMP Success! 

Registered Marketing Professional Success Principles: Decoding the Modern Marketing Landscape

Marketing now combines psychology, data, and storytelling. These are the principles on which you should be studying for the Registered Marketing Professional (RMP) exam or just wishing to be heard in business. Rather than simply enumerating principles, let’s illustrate them with actual marketing examples  that demonstrate why they are crucial. 1. Attention is highly prized today.The $4,500 Viral Video of Dollar Shave Club. In… Read More »Registered Marketing Professional Success Principles: Decoding the Modern Marketing Landscape

Why RMP Certification is Important: The Key to Starting Your Marketing Career

Suppose this: Two individuals both desire the exact same marketing position. Both hold the same degree, equal experience, and excellent resumes. But one of them possesses a Registered Marketing Professional (RMP) Certification, and the other does not. Who is going to get hired? If you selected the RMP-certified candidate, you are correct. In today’s very competitive marketing career, certification is not a “nice-to-have” but rather very… Read More »Why RMP Certification is Important: The Key to Starting Your Marketing Career